"The music to me is so densely layered that I really wanted to represent that in some way. "I then had to turn the songs into their waveforms and would spend hours researching ways of representing lyrics or finding things like Ann Druyan's original EEG scan (of her brain activity), which is buried in the final piece."
For each single, the artist also dug into the lyrics, samples and music to uncover as many of the layers as he could. The final touch was a 3D process that re-rendered elements as a luminous plane casting light through glass layers and an atmospheric volume. Jonathan built the alphabet-based artwork for We Will Always Love You's singles out of typography, illustration, graphics, symbols, charts, and data. I don't imagine I made it easy on myself by trying to utilise so many different techniques and methodologies, either." Staying focused on a vision for that length of time is somewhat new to me. "We've also been working on a short film to accompany the release, so there has been a lot of balls to juggle. "The album has rolled out gradually over the space of a year, and each song has needed artwork, visualisers and various other material," Jonathan tells us. Some of the many, many roughs created have been shared with us by Jonathan, exclusive to Creative Boom. The whole process of working on the album has been a long one for the artist, spanning two years due to the project's sheer scope. As a result, several other finished album covers before we came back to this one." "Actually getting permission from Ann to use the image was a whole other story, and for a long time in the middle, we thought that it wasn't possible at all.
It wasn't until quite a long way down the track that I remembered the idea of sonification – turning the image into sound and then back into an image again." I then started exploring a few different ways to represent the quality of signal and transmission, running the picture through old TVs, projecting it as light, etc. The expression on her face was absolutely rapturous and had a wildness to it that I thought was so perfect. "After that, I went on a hunt for photos of Ann and found one of her and Carl Sagan at a dinner party. "I was immediately reminded of the story of Ann Druyan and Carl Sagan I don't think he'd heard the full story of the Voyager probe and the relationship between them and when he read it he was as smitten with it as I was." "Robbie Chater (of The Avalanches) wrote an incredibly moving summation of the ideas, thoughts and feelings that had gone into the album's creation, the emotional narrative that was behind the music," Jonathan tells Creative Boom. Jonathan took inspiration from this incredible tale for both the theme and techniques behind his sleeve. To communicate those feelings of human love to alien kind, Druyan ingeniously decided to have her brainwaves recorded and then converted into a minute of audio which resembles something like exploding firecrackers.
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